Name: Washington Wizards Owner on the NBA's Plans for Global Expansion
Uploaded: 2025-04-23T15:51:00Z
Duration: 3 min
Description: Ted Leonsis, the CEO of Monumental Sports and Entertainment, discussed how different teams are growing their direct-to-consumer and social platforms amid falling TV ratings.

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Ted Leonsis, the CEO of Monumental Sports and Entertainment, discussed how different teams are growing their direct-to-consumer and social platforms amid falling TV ratings.

https://m.wsj.net/video/20250423/cab24c6b-606f-42b6-8b32-de6f7d3f4ed3/1/hls/manifest-hd-wifi.m3u8

Washington Wizards Owner on the NBA's Plans for Global Expansion

How is the NBA going right now? I mean, people are a little bit concerned about say TV ratings. Talk to us about the league in general, Ted.

The NBA, I think is, right now, the world's most valuable sports and entertainment enterprise. Nike held that position, they're under a hundred billion dollars. I think the NBA is the growth stock. It's very ascendant. And remember, we've built this huge enterprise just in North America. We've gone to China. A couple years ago, we did Africa, and you've been reading about now, maybe we'll be going to Europe. Well, why do we want to do that? Well, the partners who license our IP, they already have a hundred percent of North America. They want to be more global. And our brands, our players, you know, NBA and the players and the teams are the number one search on Google, I think it's been five or six years in a row. So I think that we had the opportunity to go from $125 billion today to be, you know, a really, really company, organization of size. And that benefit from the league flows down to all of the teams.

Right. Some people are concerned though, about the TV ratings, right? They could be better, right?

Yes and no. I mean, I look at engagement and I look at a platform. So our social has been growing like crazy. Our direct to consumer has been growing like crazy. The cable world has shrunk. So, I'm was chairman of the NBA media committee, we're very, very focused on making sure that we could get back on broadcast television. We've done a deal with NBC. NBC had the rights for a long, long time. It's kind of in their DNA. So I think we're still the convener. I think, you know, people really wanna watch sports. When you compare our rating, I know even locally, we have a really good team with the Capitals, we could get 2, 3, 4 rating points. CNN, on a good night, gets less than a one rating point in Washington DC. So sports still has this ability to attract users, get engagement in long form. It's three hours, you know, pre-game show, the game itself, post-game show. And then the advertisers really want to go where there's this passion, this engagement from the audience. So I think that's why the media companies have been rewarding us with these long-term, really, really significant media contracts.

Washington Wizards Owner on the NBA's Plans for Global Expansion

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